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I’ve just finished reading an item from the BBC News site about the recent demise of the rock guitarist.
By all acounts only two rock or indie acts have succeeded in penetrating the Top 10 this year – Brandon Flowers and the Kings Of Leon. Just two years ago it was more than a dozen by the beginning of November.
Some would simply say that everything that could have been written has been written. Everything that could have been played has already been played. After all there are only so many guitar riffs or word sequences that one can devise and, well, possibly they’ve all been done.
An alternative theory has it that with the advance of technology everything that once required a band can now be produced by a solo musician.
Or as Sean Adams, founder of the Drowned In Sound music website, put it: “If you’re a solo artist, you can create your own drummer without having to deal with drummers.”
Actually in this respect the small-time social and private entertainment industry has been ahead of the game for several years. The local British Legion or Working Men’s Club has long replaced the stereotypical four-piece band with a solitary guy or girl accompanied by a magic box of sounds. Let’s face it, when money is tight and you only have to pay one person it’s rather a no-brainer.
Except of course that when most of the sounds are coming from a box in the corner then the whole raison d’etre of the live act comes into question. At what point does a live act become a disco?
And more to the point, if a live act is three-quarters of the way to being a disco, then why not just call a mobile DJ agency and have a disco?
The irony is that as the live band has declined, so the disco has become a so much more sophisticated operation as new technology has developed. Not only is the available equipment so decidedly superior, but the endless crates of scratchy vinyl that used to accompany every DJ to each gig has been replaced by downloads which enable him to store countless times more tunes, making the transition from teen party one evening to a knees-up at the bingo hall the next virtually seamless.
Thus DJs are also freed up to provide other services. The fun mobile casino is one that is catching on rapidly, where guests at a function can experience all the fun of the roulette or poker table without the fear of returning home broken.
In spite of the recession, mobile disco and DJ hire has a future that the rock band sadly appears does not.
Mark Richards is a professional writer working for both The Middle Man, a web-based business promotion agency, and Simple Statements, which specialises in composing and distributing press releases.
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